Hyperlocal exists to push the boundaries of human exploration and cultural immersion, crafting journeys that transform travelers into locals wherever they go.
What began as a series of small group trips in Brazil and Indonesia, soon evolved into building the world’s most immersive travel company. Hyperlocal was never part of the plan, but the magic of travel took us this far.
What began as a series of small group trips in Brazil and Indonesia, soon evolved into building the world’s most immersive travel company. Hyperlocal was never part of the plan, but the magic of traveling took us this far.
Founder's journey
After visiting 60+ countries, Indonesian Entrepreneur Sevo Widodo longed for a deeper connection to the places he visited. Seeing Brazil as a gringo felt cliché.
Inspired on the road
During a mototaxi ride in Uganda, a convo with a local driver sparked the idea of crafting the world’s most immersive tours.
The impactful idea
Our proposal won two United Nations awards among +10,000 projects—for sustainability and community inclusions. Hyperlocal was born.
Sabbatical houses
We launched the Hyperlocal Sabbatical with real-estate mogul Pedro Gancho, inspired by his own sabbatical times in Lisbon, Cape Town, and Doha.
The Dubai move
Dubai Tourism came on board to promote local experiences on culture, and the Hyperlocal trelocated to the UAE in 2022.
Curating cities
The first content for Hyperlocal Guide launched spots featuring star chefs: Massimo Bottura and Alain Ducasse.
Legendary trips
The first series of Hyperlocal Trips launched in Indonesia, Togo, and Guatemala—gaining more than 200 travellers in our first month.
World-class merch
We brought in a Swedish-based creative director Ashton Springer, to start designing high quality merch for our trips, which turned into a project of its own- the Hyperlocal Market.
